Powerfully Likeable

Dr Kate Mason’s book, Powerfully Likeable delivers a smart, no bullshit take on how to command and communicate authority in a new world. 

Powerfully Likeable is all about creating a new, personalized way of showing up at work, throwing out the rules we’ve been given and shaking off cultural mores.

While corporate feminism told us to “lean in” and hustle culture told us to “be more,” Dr Mason firmly believe the next wave of women’s power looks different—calmer, sharper, and more rooted in self-trust. 

She take on ideas like the competence-likeability tax, what she call "Imposing Syndrome" (not imposter!), and the trap of overpreparing just to feel average— she hopes to give women a language in which to speak up, get heard, and own the room without selling out who they are.


Powerfully Likeable is a creative clarion call across cubicles to redefine what it means to speak with power and to find success on your own terms.

Cover of a book titled 'Powerfully Likeable' by Kate Mason, PhD, with a pink and yellow color scheme and subtitles about influence and authenticity.

Sep 9

Meet the Author

Blue lightning bolt symbol inside a black circle.

“The competence-likeability bias is an absurd catch-22, but never fear! In this compelling, compassionate and funny read, Mason shows you how to break free.”

Kim Scott
Author of Radical Candor

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Powerfully Likeable is not only a must read, but a must share as well.”

Matt Abrahams
Author of Think Faster, Talk Smarter.

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a game-changer for women navigating the messy middle of connection and credibility at work… Kate Mason invites us to embrace a version of power that is rooted in courage, and compassion. ”

Reshma Saujani
Founder of Moms First and Author of Pay Up, The Future of Women and Work.